Flipkart Still clicking into place With Amazon and Others

 

Flipkart founded by IIT grads Sachin Bansal and Binny Bansal in 2007, has raised $ 7  billion over 21 rounds of funding including softBank.It had also bought 21 companies like E-bay India, Myntra-Jabong making it india's Giant in Ecommerce industry.

Last year world's largest retailer picked up 77% in Flipkart for $16 billion giving india's most-valued startup ammunition to fight  the cash-rich Amazon.

More importantly, it also underscored the dominance of the two e-commerce giants in the sector which control almost 70% of the market between them,leaving little room for smaller player. As of 2018 according to "The State of the on-line Retail Market in India in 2019",a report by forrester Research,Flipkart has 38.45% which breaks as (31.9% standalone plus the market share of group companies Myntra and Jabong),closely followed by Amazon at 31.2% Snapdeal once a close contender, is a laggard at 1.9% and is focussing on the 

low price market segment for itself.

According to Forrester Research expert Ecommerce Giant Amazon and Flipkart will lead the Global e-commerce market but there is  

small categories open for new enterants 

Groceries market is where we see many new enterats who are penetrating in market and giving competition to Amazon and Flipkart"

Saurabh Kumar, founder of Grofers (Now blinkit )  agrees "online grocery is a massive opportunity for every e-commerce player.However egrocery is executionally challenging the requires a complex supply chain, which is very difficult from a traditional e-commerce supply chain".

This year Top grocers in India saw huge funding rounds.

Grofers raised $220 million from softBank and other investors,bigbasket closed its series E Funding of around $200 million in a round by Alibaba 

but experts don't expects more such opportunity deals in the grocery segments anytime soon. Reason being, In Indian market a strong supply chain and the ability to handle different customer needs are way more critical. And with Amazon and Flipkart also venturing into the space, it will become even harder for a smaller players to succeed.

when we talk about e-commerce markers there are some analytics terms like average order value, conversion ratio cart size analysis with the increasing customer base of ecomm vendors need go deeper with the analytical solutions to get the actionable insight of custommer that also help them on building the last mile delivery network or provide deeper shopping experience.

However, Meena adds that 

For the initial level e-commerce industry can do better but to reach a horizon e-commerce industry needs a complex 

yet effective supply chain and execution is needed to serve a better customer experience.  

also adds up that the overall e-commerce sector is far from maturity accounting for just about 2%-2.5% of the total retail market