A "Hook" is a behavioural business approach that is used by businesses to make people habitual of their products or services developed by Nir Eyal. Nir is an American author known for the bestselling book Hooked: How to Build Habit-Forming Product.
Sometime it is observed that the market has a huge demand for
product or services but most of business people fails to succeed because
they failed to make their product stand out in the market or make customer
habitual of it.
So question is why some products or services capture
widespread market attention and other are not able to achieve breakeven. We at dilsecodie tries to answer this
question with the theory of Nir Eyal's Hook model
The Hook model of behavioural business approach is described
in below mention 4 phases which are describe below.
1. Trigger is used to create interest of need in
product or service. Tigger in hook can be classified into two types one is
Internal Trigger and the other is External triggers. Business focusing on the internal
trigger is used to work on feelings, requirements and emotions of concerns and
external trigger consist of events and vicinity situation
2.
Action:
Action is something that includes response
of customer with triggers. Businesses make lots of efforts to motivate customer
to take action. Action for customer should be Psychologically motivating and
easy to do.
The Behavior Model developed by Dr. B.J.
Fogg says that the action depends on 3
parameters
which is B=MAT where M is motivation, A is
ability to perform action and T is the trigger which trigger user to perform
action.
Trigger success graph is shown below image
(1.png)
1.
Variable Reward
It is phase business focusses on providing the customer what he is looking for. goal of business is to engender the demands of
customers and provide various offers and discounts to lure customer.
While providing reward to customer there
should also be a sense of autonomy in making a choice. because if a reward make
customer feel constrained he might not be genuine and will be forced to do that
this way your precious customer can rebel this rebellious nature of customer is
known a reactance of behaviours.
2.
Investment
This phases focusses on instance in which
customer is willing to invest in some product or service offered to him. this
can be in numerous forms like money, data or time spend calculation in terms of
category.
investment phase of Hook model is an action
that improves the potential power of service and product or make it better from
the previous for next through cycle.
in short if we compile all the below
process we conclude that in order to run a great successfully product in the market
below mention steps are considered to be the building steps and must be
followed to make customers interested or engaged in products or services
a.
Employ both external and internal triggers, and
make sure they are aligned.
b.
Make it easy for users to take action.
c.
Offer incentives, and they must be fulfilling.
No comments:
Post a Comment